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RED 2.0
M.A.C Cosmetics
Development of all product displays for the new store format RED 2.0: from assortment rationalisation and product zoning to technical drawings and artworks.
Product Displays
Each flat inlay was designed
in the same dimensions to
allow flexibility.
They are also designed to
adapt to larger assortments
and allow product numbers
per product type to
double/triple.
Artworks
The artworks were created in gradients per product category with omnichannel and artistry in mind.
Superstars
Design and adaptation of
the best-sellers area to
highlight across each category
the legendary products.
Newness
Product launches and
limited editions have a dedicated area
with open-sell
and interchangeable
inserts.
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